{"product_id":"1-srm-trade-architecture","title":"1SRM Trade Architecture","description":"\u003cp\u003eThe 1SRM Trade Architecture tool delivers a Pay-for-Performance (P4P) framework that standardizes base trade rates across Funded Planning Groups. It incorporates strategic importance, activity-based KPIs such as distribution and speed to market, and outcome-based KPIs including retailer CAGR, profitable growth, and competitive performance. The tool supports transparent, data-based trade allocation.\u003c\/p\u003e","brand":"MARS 3D Store","offers":[{"title":"Default Title","offer_id":45304858804396,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/9840\/6828\/files\/generate-stock-image-with-only-these-words-1srm-trade-architecture-add-a-background-which-is-plain-and-simple-and-gradient.png?v=1770103059","url":"https:\/\/mydigitalstore.mars.com\/products\/1-srm-trade-architecture","provider":"MARS Digital Store","version":"1.0","type":"link"}