{"product_id":"media-mix-modelling","title":"Media Mix Modeling","description":"\u003cp\u003eMedia Mix Modeling is a Bayesian regression-based model that uses three years of media, shopper, trade, and macro-economic data to measure the ROI of each media channel. It provides response curves, scenario-planning inputs, and insights into how media contributes to incremental volume across brands and channels.\u003c\/p\u003e","brand":"MARS 3D Store","offers":[{"title":"Default Title","offer_id":45011610927276,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/9840\/6828\/files\/Media_Mix_Modeling.png?v=1763718643","url":"https:\/\/mydigitalstore.mars.com\/products\/media-mix-modelling","provider":"MARS Digital Store","version":"1.0","type":"link"}