{"product_id":"mw-us-negotiation-tracker","title":"MW US Negotiation Tracker","description":"\u003cp\u003e\u003cspan\u003eThe objective of Negotiation Tracker is to broaden performance visibility through rolling and cumulative timeframes (Latest 1, 4, 12, 26, and 52 Weeks) with year-ago comparisons, expand analytical coverage from a single KPI to a comprehensive suite of 10 KPIs across volume, sales, promo, market share, and distribution, and extend reporting beyond retailer level to include segment- and PPG-level performance. It also enables prioritization through comparative and scored views highlighting high-impact retailers, segments, and PPGs based on performance and margin contribution, reduces dependency on manual inputs where possible, and supports negotiation readiness through structured, insight-led views for customer and internal commercial discussions.\u003c\/span\u003e\u003c\/p\u003e","brand":"MARS Digital Store","offers":[{"title":"Default Title","offer_id":46813862953132,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0719\/9840\/6828\/files\/Screenshot2026-07-24145637.png?v=1784885221","url":"https:\/\/mydigitalstore.mars.com\/products\/mw-us-negotiation-tracker","provider":"MARS Digital Store","version":"1.0","type":"link"}