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Decoding Digital RTM
Episodes
Digital Commerce
"Imagine" - Your Daily Innovation
In the first episode of this season II of the decoding digital RTM podcast we welcome Denis Cavallucci, Professor in Engineering of Innovation @ INSA Strasbourg. Together with him we are exploring how we can use the methodology of TRIZ f...
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Digital Commerce
"Wind of Change" - Change Management
Our Expert Nazneen Jownally, Program Change lead for MW D30 and former global change lead for the RTM transformation program, will not only explain what change management all is about but also how an innovation need to be accompanied by ...
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Digital Commerce
"Winner takes it all" - India Product Recommender
"In episode 3 of the decoding digital RTM Podcast we will focus on a new capability and tool for India: The product recommender. Our guest today is Sandeep Srivastav, Sales IT Manager for India, who will explain on what this innovation ...
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Digital Commerce
"People get ready" - RAC Australia
Today will go “down under” and talk to Andrew White, Field Sales Director MW for Australia about the RAC Tool. RAC stands for resource activity calculator and is a tool that is used to create a sales impact driven RTM visit plan. It enab...
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Digital Commerce
"Try everything" - ODDA driving growth potential
t is already Episode 5 and today we are welcoming Matt Edmondson-Jones, Global Head of RTM Analytics in the ODDA team. You might wonder now, what is ODDA and how does it fit and support the RTM transformation program? The answers to thes...
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Digital Commerce
"harder, better, faster, stronger" - Distributor Services
Today’s Episode is covering a completely new area of the RTM transformation program. We are interviewing Eugene Evangelista, MGS Commercial Global Distributor Services Senior Director and Sean Glum, Global RTM Director Strategy Developme...
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Digital Commerce
"here comes the sun" - Cost to Serve Brazil
Continuing our journey with the distributor pillar of the RTM transformation program we would like to introduce you in today’s episode to DCA (Distributor capability assessment). Two experts from Brazil, Alcides Toffuli, Finance Manager ...
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Digital Commerce
"to eB2B or no to be" - Malaysia
Already episode 8 of season 2 of the decoding digital RTM podcast and we continue to share our innovations! Today we are talking to Malaysia! Malaysia has a complex market set up and required an eB2B solution to support their growth aspi...
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