• Digital App

    Category Navigator

    The Category Navigator provides automated internal confectionery insights by integrating NIQ data into a centralized reporting system. It enables deep analysis across categories, MW, brands, and sub-brands, with the ability to drill into...

    Function: Cross-Functional
    Contact: Nicole Fiedler
  • Digital App

    Executive Insights Dashboard

    The Executive Insights Dashboard delivers deep retailer-level visibility to enable targeted strategies for growth. It integrates AMPS (Assortment, Merchandising, Promotion, Shelving) analysis, shopper KPIs (Buyers, Buy Rate, Frequency, B...

    Function: Cross-Functional
    Contact: Nicole Fiedler
  • Digital App

    Nirvana

    Nirvana automates C-store POG and assortment reporting, reducing manual effort and enabling scalable, flexible insights for evolving business needs.

    Function: Sales
    Contact: Ken Johnson
  • Dashboard

    ODD - Retailer Sales Dashboard

    The ODD Sales Dashboard consolidates sales and unit volume data to deliver insights on year-over-year growth, brand and pack-type performance, and retailer contributions to RSV. It also identifies the proportion of incremental orders, en...

    Function: DCOM
    Contact: Brandon Stubbs
  • Agent
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    Yogi 2.0

    Yogi 2.0 transforms consumer review data into real-time insights, enabling faster decisions and cross-functional digital upskilling across teams.

    Function: DCOM
    Contact: Brandon Stubbs
  • Digital App

    1 CPL Automation Dashboard

    The 1CPL Automation Dashboard automates the extraction of COGS data directly from SAP, eliminating reliance on flat files. It also enables SAP customer document mapping from the data lake and facilitates D&E data extraction in alignm...

    Function: Cross-Functional
    Contact: Kiran Pattepu
  • Digital App

    Command Center - Control

    The Command Center - Control provides a consolidated visualization of key Command Center KPIs in a single snapshot. It serves as the central navigation hub, offering quick access to linked dashboards such as Category Navigator and Daily ...

    Function: Cross-Functional
    Contact: Nicole Fiedler
  • Digital App

    Commercial Tender

    The Commercial Tender Analytics platform integrates Specification Master data from Veritas into the reporting layer, enhancing visibility into supplier and site-level performance. It supports role-based reporting—providing Power Users ...

    Function: Commercial
    Contact: Kiran Pattepu
  • Digital App

    DCOM Scorecard

    DCOM Scorecard consolidates digital and financial data into one platform, enabling accurate, timely P&L insights and trend analysis.

    Function: DCOM
    Contact: Brandon Stubbs
  • Digital App

    Daily Business Positions

    The Daily Business Positions (DBP) dashboard delivers daily insights on shipments against the period call across channels and brands, empowering the NALT, Finance and Sales teams to identify opportunities areas and take informed action. ...

    Function: Cross-Functional
    Contact: Nicole Fiedler
  • Digital App

    Dollarama Dashboard

    The Dollarama Dashboard modernizes the data source for the existing “Pending 13” screen, transitioning it from manual refreshes via personal drives to a sustainable, centralized data system for improved reliability and accuracy.

    Function: Sales
    Contact: Jair Borraz
  • Agent

    Dragonfly

    Dragonfly scans images using AI to understand how effective content is before it goes live. Results in under 1 minute.

    Function: DCOM
    Contact: Brandon Stubbs
  • Digital App

    Fit (Forecast Innovation Tool)

    The Forecast Innovation Tool improves forecasting accuracy for future innovations over a three-year horizon. It provides consumption and shipment-level forecasting, automated reporting, and a single source of truth for innovation perform...

    Function: Cross-Functional
    Contact: Deb Kennedy
  • Digital App

    GTM Reporting

    The GTM Reporting tool enhances report accuracy by adding custom fields required for complex calculations. These improvements increase the reliability and precision of go-to-market analytics and performance measurement.

    Function: Cross-Functional
    Contact: Kiran Pattepu
  • Digital App

    Ice Cream Daily Sales Report

    The Ice Cream Daily Sales Report replaces a manual Excel-based system with a dynamic, automated dashboard. The new system provides timely, accurate daily sales insights aligned with DSRM targets, improving efficiency for both Sales and S...

    Function: Ice Cream
    Contact: Jair Borraz
  • Digital App

    Ice Cream Perfect Store

    The Ice Cream Perfect Store dashboard tracks performance against Key Performance Indicators across the U.S. Mars Ice Cream Sales business. It aggregates and visualizes points awarded for in-store execution, channel compliance, and sales ...

    Function: Ice Cream
    Contact: Jair Borraz
  • Digital App

    M&M Scorecard

    The M&M Scorecard automates the War Room and Building Block Tracker reporting processes, transitioning from manual PowerPoint-based reporting to an integrated system powered by Nielsen data. It enables timely tracking of historical s...

    Function: Marketing
    Contact: Deb Kennedy
  • Digital App

    MAC Tool

    The MAC Tool enables users to perform end-to-end analysis within a single platform, eliminating the need for external data manipulation. It automates data inputs—including Canada market data—and integrates with the data lake for a mo...

    Function: Cross-Functional
    Contact: Kiran Pattepu
  • Digital App

    Media Mix Modeling

    Media Mix Modeling is a Bayesian regression-based model that uses three years of media, shopper, trade, and macro-economic data to measure the ROI of each media channel. It provides response curves, scenario-planning inputs, and insights...

    Function: Marketing
    Contact: Deb Kennedy
  • Digital App

    Pathfinder - Account Assortment

    The Pathfinder Account Assortment report transitions the CBP Account Assortment data from legacy systems (CAS and Salesforce) to a unified data lake environment. This migration supports enhanced data availability, phased system upgrades,...

    Function: Sales
    Contact: Livia Zhang
  • Digital App

    Pathfinder - Adhoc Reporting

    The Pathfinder Adhoc Reporting solution consolidates KPIs across multiple datasets into a single flexible platform. It empowers users with customizable visualizations and self-service analytics, enabling quick generation of ad hoc insigh...

    Function: Sales
    Contact: Livia Zhang
  • Digital App

    Pathfinder - CPR

    The Pathfinder CPR dashboard provides a comprehensive, interactive view of payment-related KPIs across dimensions such as Year, Period, Account, and Payment attributes. It combines high-level visual summaries with detailed records to sup...

    Function: Sales
    Contact: Livia Zhang
  • Digital App

    Pathfinder - Incremental Promos

    The Pathfinder Incremental Promos dashboard migrates promotional performance reports from CAS to Salesforce, ensuring validation of metrics, consistency in calculation logic, and alignment with the new Z Hierarchy. This enhances visibili...

    Function: Sales
    Contact: Livia Zhang
  • Digital App

    Pathfinder - R2D2

    The Pathfinder R2D2 tool standardizes baseline calculation methodologies and provides visibility into business decisions related to baseline modifications. It enables automated baseline generation with options for user adjustments, ensur...

    Function: Sales
    Contact: Livia Zhang
  • Digital App

    Pathfinder - TST

    The Pathfinder (TST) provides an integrated, transparent platform for managing trade spend budgets. It enhances visibility for Key Account Managers (KAMs), enabling proactive monitoring of spend, early detection of potential overruns, an...

    Function: Sales
    Contact: Livia Zhang
  • Dashboard

    Perfect Store - C - Store

    The C-Store Perfect Store Scorecard consolidates all KPIs into a unified Power BI environment, providing weekly and on-demand updates. It supports performance tracking, data export, and scalability across users and retail channels, ensur...

    Function: Sales
    Contact: Abimael Melo
  • Dashboard

    Perfect Store - Grocery

    The Grocery Perfect Store Scorecard delivers an automated Power BI-based dashboard for tracking Perfect Store KPIs across the grocery channel. It enables real-time updates, version testing, and user-wide accessibility while maintaining c...

    Function: Sales
    Contact: Erin Anthony
  • Dashboard

    Perfect Store - Walmart

    The Walmart Perfect Store Scorecard aggregates survey and audit data from the Mars Data Lake to calculate KPIs at the store-call level. It enables scalable analysis across store, territory, region, and national levels, using dynamic slic...

    Function: Sales
    Contact: Donnie Roush
  • Digital App

    Power Apps - Welcome to Mars Digital tool

    This onboarding and digital welcome tool is designed for Mars associates to facilitate a smooth integration into the company. It provides essential information, resources, and interactive features to enhance the new hire experience and a...

    Function: Supply
    Contact: Angel Gascon
  • Dashboard

    QES Report

    The QES Report includes project start date, gate information, status, buying categories, savings categories, and savings.

    Function: PPM
    Contact: Clark Paciorek
  • Digital App

    S&OP + Dashboard

    The S&OP+ Dashboard standardizes KPI identification, data collection, and visualization across planning processes. It integrates data sources into a centralized repository and provides a digital scorecard with access to key metrics, ...

    Function: Cross-Functional
    Contact: Danny Powell
  • Digital App

    Sales Priority Tracker - 2025

    The Sales Priority Tracker 2025 aligns multiple functions—Sales, Marketing, Supply, and Internal Sales—under a unified reporting framework. It tracks progress on annual “Big Bets” and innovation products, ensuring cross-functiona...

    Function: Sales
    Contact: Ken Johnson
  • Digital App

    Scope 2025

    The SCOPE (Selling and Coaching to Optimize Performance and Efficiency) 2025 App provides leaders with real-time visibility into the quality of manager–associate interactions across field teams. It enables standardized auditing and per...

    Function: Sales
    Contact: Ken Johnson
  • Digital App

    Shopper Marketing Navigator (Skilift)

    Shopper Marketing Navigator provides tactical recommendations to maximize brand and customer profitability across consumer promotions and shopper marketing. It offers vendor-level insights by tactic, evaluates promotional performance, an...

    Function: Marketing
    Contact: Ken Johnson
  • Digital App

    Tertile Report

    The Tertile Report integrates Total Market View data to replace Nielsen-owned reporting, offering enhanced granularity and flexibility. It delivers deeper insights into market segmentation, enabling better understanding of performance di...

    Function: Cross-Functional
    Contact: Deb Kennedy
  • Digital App

    US MW Hygiene Dashboard

    The US MW Hygiene Dashboard integrates new SAP data fields to improve hygiene metrics and ensure complete visibility of product and process compliance. It enhances accuracy in reporting and supports ongoing performance and audit requirem...

    Function: Cross-Functional
    Contact: Kiran Pattepu
  • Digital App

    US MW Perfect Store 2025

    The US MW Perfect Store 2025 dashboard enhances KPI calculations related to distribution trends by incorporating updated Nielsen facts. It localizes results against Key Performance Indicators, providing a holistic view of channel and tot...

    Function: Sales
    Contact: Ken Johnson
  • Digital App

    Universal Drilldown Report

    The Universal Drilldown Report consolidates category-level diagnostic reporting into a single automated system, eliminating manual Nielsen data pulls. It simplifies analysis for category managers, improves data integrity, and enables rap...

    Function: Sales
    Contact: Ken Johnson
  • Digital App

    Walmart Inventory Tool

    The Walmart Inventory Tool provides real-time visibility into inventory levels, historical POS data, and weeks-of-supply metrics through an interactive Power BI dashboard. It enables users to drill down from national to store or item lev...

    Function: Sales
    Contact: Ken Johnson
  • Agent

    Writer.ai

    Utilizing Agentic AI to train 5 agents to create written DCOM copy for all retailers across M&M'S, SNICKERS, TWIX, SKITTLES & EXTRA

    Function: DCOM
    Contact: Brandon Stubbs
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