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MW US Negotiation Tracker

MW US Negotiation Tracker

The objective of Negotiation Tracker is to broaden performance visibility through rolling and cumulative timeframes (Latest 1, 4, 12, 26, and 52 Weeks) with year-ago comparisons, expand analytical coverage from a single KPI to a comprehensive suite of 10 KPIs across volume, sales, promo, market share, and distribution, and extend reporting beyond retailer level to include segment- and PPG-level performance. It also enables prioritization through comparative and scored views highlighting high-impact retailers, segments, and PPGs based on performance and margin contribution, reduces dependency on manual inputs where possible, and supports negotiation readiness through structured, insight-led views for customer and internal commercial discussions.

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Function:Demand
Contact:3D Regional D&A
Business Owner:Pilar Bifaretti
Refresh Frequency:Weekly
Year of Release:2026
Frontend Support:3D Regional D&A
Backend Support:3D Regional D&A

Key Questions Answered

Everything users usually ask, covered here.

  • Which retailers, segments, and PPGs are driving or impacting performance across multiple KPIs and rolling time periods?
  • How is performance changing over time compared with the same period last year across key commercial KPIs?
  • Which retailers, segments, and PPGs should be prioritized based on performance and margin contribution?
  • What insights can support customer negotiations and internal commercial decision-making?

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