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Shopper Marketing Navigator (Skilift)

Shopper Marketing Navigator (Skilift)

Shopper Marketing Navigator provides tactical recommendations to maximize brand and customer profitability across consumer promotions and shopper marketing. It offers vendor-level insights by tactic, evaluates promotional performance, and includes a scenario planner to optimize investment decisions against forecasted budgets.

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Function:Marketing
Contact:Ken Johnson
Business Owner:Sanjana Saboo
Refresh Frequency:Bi Annual
Year of Release:2019
Frontend Support:ODDA
Backend Support:ODDA

Key Questions Answered

Everything users usually ask, covered here.

  • Which shopper marketing tactics deliver the highest incremental returns?
  • How do promotional tactics perform at a brand, customer, or vendor level?
  • What investment scenarios best align with budget constraints and expected uplift?
  • How should shopper marketing spend be allocated to maximize ROI?

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