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Digital App

1SRM – Pricing Diagnostics & Simulator

1SRM – Pricing Diagnostics & Simulator

The 1SRM Pricing Diagnostics & Simulator is a self-service solution designed for price scenario planning and simulation. It integrates Nielsen, Kroger POS, and Mars Financials into a unified dataset to deliver advanced diagnostics such as Price Ladder analysis, Price Curve evaluation, and Elasticity Modeling. The tool also generates alerts for price rule violations, enabling timely corrective actions at both the retailer and PPG level.

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Function:SRM/ RGM
Contact:Livia Zhang
Business Owner:Haroon Malak
Refresh Frequency:Subject to the report
Year of Release:2020
Frontend Support:ODDA
Backend Support:ODDA

Key Questions Answered

Everything users usually ask, covered here.

  • What is the optimal price point that maximizes revenue or profit?
  • How will price changes impact volume, elasticity, and retailer performance?
  • Which SKUs or PPGs are at risk due to price violations or inconsistencies?
  • How do pricing scenarios compare across retailers and time periods?

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