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Digital App

Aurora

Aurora

Digital application built for Seasonal Portfolio Planning across all 4 seasons and NSG. The application provides a user friendly interface to plan Seasonal TDUs, UPCs and corresponding parameters and packaging components, with cross-functional teams including Marketing, Customer Marketing, Pack R&D and Activity Management collaborating on the plan. The app provides version control and historical archives to ensure there is a single source of truth for Portfolio planning, and standardization across Seasons. The plans will flow downstream to the Seasonal Forecasting Engine, and receive inputs from SKU Opt as part of the Seasonal Planning Suite.

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Function:Marketing
Contact:Deb Kennedy
Business Owner:Colleen Lake
Refresh Frequency:On Demand
Year of Release:2026
Frontend Support:Regional D&A
Backend Support:Regional D&A

Key Questions Answered

Everything users usually ask, covered here.

  • What are the items planned for a specific season?
  • What is the split of items by # TDUs and UPCs?
  • What is the Partition mix for a specific Season?
  • How does the Brand mix vary across Seasons?

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