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Seasonal Digital MasterSheet

Seasonal Digital MasterSheet

The Seasonal Digital MasterSheet is a centralized planning platform that supports the end-to-end seasonal portfolio planning process across Halloween, Holiday, Valentine's Day, Easter, and NSG. It enables cross-functional teams including Marketing Specialist, Customer Marketing, Pack R&D, Product Data Specialists, and Activity Managers to collaboratively plan, manage, and track seasonal products, packaging, and specifications in a single system. By replacing spreadsheet-driven processes with a governed digital solution, the application improves data quality, standardization, traceability, and visibility while providing a single source of truth for seasonal portfolio planning.

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Function:Marketing
Contact:Deb Kennedy
Business Owner:Colleen Lake
Refresh Frequency:On Demand
Year of Release:2026
Frontend Support:Regional D&A
Backend Support:Regional D&A

Key Questions Answered

Everything users usually ask, covered here.

  • What are the items planned for a specific season?
  • What is the split of items by # TDUs and UPCs?
  • What is the Partition mix for a specific Season?
  • How does the Brand mix vary across Seasons?

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