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Pathfinder - TPM

Pathfinder - TPM

Trade promotion management system for Mars Wrigley US.

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Function:Sales
Contact:Livia Zhang
Business Owner:Scott Wessels
Refresh Frequency:Real time
Year of Release:2025
Frontend Support:Salesforce ehub team
Backend Support:Salesforce ehub team

Key Questions Answered

Everything users usually ask, covered here.

  • What promotions should be run, with which retailers and SKUs, and how much trade budget they will consume.
  • What sales lift, revenue, and profit impact each promotion is expected to generate.
  • Whether promotions were executed as planned and what the actual costs and deductions were.

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