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KPEL

KPEL

Post-Promotion Event Performance Library

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Function:RGM
Contact:Patrick Greenhalgh
Business Owner:Patrick Greenhalgh
Refresh Frequency:TPM Daily
Year of Release:2016
Frontend Support:Tiger Analytics
Backend Support:Tiger Analytics

Key Questions Answered

Everything users usually ask, covered here.

  • How did my promotion perform last quarter?
  • How did this promotion tactic (across events) perform?
  • Of all the promotion tactics (brands, packs, etc) I run, which returned the best lift and ROI?
  • How is my promotional effectiveness changing over time?

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